Founded in 2013 by Catherine Lückhoff, the team includes Seun David Kolawole and Simi Ajayi who head up HQ Nigeria, and an extensive network of specialist consultants who work with us on a case-by-case basis depending on the expertise required.

Catherine Luckhoff

Catherine Lückhoff

Catherine Lückhoff is passionate about business development, mobile, big data, music, start-ups and innovation in Africa, and has worked extensively with operators, OEMs and brands throughout the continent.

HQ Africa is her second company, having sold her first, MANGO-OMC – one of South Africa’s leading integrated PR and communications agencies – in 2012 before joining a Google Ventures and Omidyar funded start-up,

She serves on the board of The Silicon Cape Initiative – a non-profit, community owned and driven movement, that aims to improve the environment in the Western Cape to create more and better start-ups as well as increase access to capital.

In her career Catherine has been named one of the Mail & Guardian’s “200 Young South Africans”; was recognised in the Topco Top Women in Business and Government; and included in the first Old Mutual Do Great Things start-up guide. She has spoken on a variety of topics ranging from how content drives the uptake of


Seun David Kolawole

Seun David Kolawole puts his Masters Degree from Liverpool University in Information Technology to good use. He is a UX enthusiast with professional experience in front-end and back-end web application development, systems administration and network infrastructure.

Hailing from the oil & gas industry and having worked extensively with big data, user behaviour patterns, business systems analysis and design through his agency, Chaos Theory Creative, he brings a wealth of knowledge, business networks and insight to the HQ Africa, and in particular the HQ Nigeria, team.

Seun believes his greatest strength lies in his understanding of how disparate technologies can combine to solve real-world problems. In his not-so-spare time, he indulges in football, science-fiction and chess while confessing that he is continually preparing for the coming Singularity.


Simi Ajayi

Simi Ajayi is a copywriter by training who cut his teeth as a product developer and insight marketer. With 7+ years experience in the branding and marketing industry, including his 4 year tenure as a director of Chaos Theory Creative, he has honed his brand management skills by contributing to the market share growth of several top Nigerian and international brands including Airtel, Nandos, British American Tobacco, Cadbury Bournvita, FCMB, GTBank, Indomie Noodles, Nigerian Football Association, Microsoft & Red Bull and many more.

Simi holds a Bachelors Degree in Biochemistry and a diploma in Digital Marketing from the Chartered Institute of Marketing, London. He is an avid music lover and performer who spends a lot of his time listening to music – much to the chagrin of his friends and colleagues who wish he could turn down the volume.

Get in touch and let’s start something great together.

If you are interested in working together, send us an inquiry and we will get back to you as soon as we can!

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